Website Comparison: Dominos versus Pizza Hut
Dominos
The first thing I noticed when I opened the Dominos webpage was the large picture of the pizzas in the center of the screen. The picture was brightly colored and made me crave a pizza almost immediately. The site appears easy to use with the various tabs on the top of the screen, clearly labeled to direct you to the action that you want to take.
The various options at the top of the screen include: order, menu, coupons, locations, tracker and espanol. These six options cover almost all of the things that you could possible need to do and require less than a second to locate and use.
The large picture in the middle of the screen is an advertisement of a special that the company is offering at this time. If you would like to order this advertized special all you have to do is simply click on the picture and you are directed to enter your location to find a Dominos near you.
On the right side of the screen they have listed a few other specials that are currently being offered. If this offer appeals to you simply click the “Order Now” button.
There is a limited amount of white space on the webpage. The white space that does exist is at the top of the page allowing for the colorful tabs to stand out. The headings are simple and bold. They are in all capital letters and very organized. Most of the writing on the page is in all capital letters. This gives the impression that it is important and it is intended to be noticed.
The organization of the webpage is simple, but effective. As previously mentioned, the tabs for getting to other pages are at the top of the site page. Under that is a large and colorful advertisement that displays pictures of some of their pizzas. To the left is a group of more advertisements. Colors are used in an effective way. In conclusion, I would say this is an effective webpage.
Pizza Hut
The two sites have a very similar set up. If I had to choose I would say that the Pizza Hut website is slightly more effective than the Dominos site, but it really comes down to a matter of opinion.
As with the Dominos site there are multiple tabs at the top of the screen that you can select to be directed to the location that you are seeking. The tab titles are slightly different from the Dominos site in that they list specific categories of food. Pizza Hut’s tab options are: pizza, pasta, wings, sides and desserts, drinks, catering and deals.
On the right side of the screen there is a “Start Your Order” button. I think this is a great idea. It is right there on the main screen and extremely simple to begin.
Another thing that I like better about the Pizza Hut site is that there is no white space at all. I realize that at times white space can be very effective, but in this case the contrast between the background color and the color of the writing makes the site more bold, fun and even makes it easier to read the tab names.
This site also differs from the Dominos site in that not all of the writing is in capital letters. I do not really have an opinion in this matter because I think that both sites have selected appropriate fonts. I feel that in this case fonts are very important. They need to be easy to read and appealing. Both sites were successful in this.
In conclusion, both sites were organized in a very similar manner. I think that the Pizza Hut site was more effective in a few aspects, but for the most part both web pages were put together very well.
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